Revamping SJ&K: From One-Page Website to a Dynamic, SEO-Optimized Online Presence

Schultz Jørgensen & K approached us seeking an upgrade to their existing one-page website. In the digital landscape, one-page sites often struggle to generate organic search traffic, which limits their SEO potential. With a new visual identity crafted by AM Copenhagen, SJ&K needed a website that not only embraced this refreshed brand but also improved their search engine visibility.

We partnered with AM Copenhagen to bring their design vision to life while enhancing the site’s SEO performance. By restructuring the website and expanding the sitemap, we increased the number of individual pages for blog posts, services, project processes, and client case studies. This shift allowed SJ&K to rank for more keywords and attract organic traffic across multiple search engine result pages.

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Leveraging Webflow’s powerful CMS, we enabled SJ&K to easily manage and update content, which is crucial for maintaining a SEO-friendly site. Additionally, we integrated custom-developed animations and user interactions to create a more engaging experience.

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To support their rebranding, we implemented a subtle, dynamic logo transition. Initially, the logo displays the full name “Schultz Jørgensen & K,” and as users scroll, it gradually changes to "SJ&K," signalling the company's name update while retaining recognition among existing clients.