Idrættens Hus: Mobile-First Redesign with Custom Portal and E-Commerce Integration

Idrættens Hus identified the need to redesign their website to improve performance and user experience. The existing site lacked personalization, had low conversion rates, poor mobile optimization, and ineffective call-to-actions. The primary goal of the redesign was to enhance the website's mobile responsiveness, increase the booking and inquiry conversion rate, and attract more business and conference leads by improving the content, structure, and overall user experience.

Mobile-First Design for Optimal Performance

Our solution focused on developing a mobile-first website using Webflow, ensuring that the site performs optimally across all devices. We restructured the entire content to better reflect Idrættens Hus' personality and business objectives, while also managing a seamless migration from WordPress to Webflow.

‍

Enhanced Booking and Conversion Optimization

Key features of the redesign included a streamlined, user-friendly booking process for meetings, conferences, and hotel stays. Strategically placed calls-to-action were implemented throughout the site to drive conversions and ensure visitors could easily take the next step.

‍

Secure Internal Portal for Business Partners

In addition to the public-facing improvements, we developed a secure internal portal accessible via domain-specific login. Users' domains needed to be approved before access was granted. This portal allows Idrættens Hus to efficiently communicate with their internal business partners, providing a centralized space for collaboration.

‍

E-Commerce Integration for Event Management

To support large-scale events, we integrated an e-commerce solution that enables customers to pre-order meals ahead of time. This feature helps Idrættens Hus manage the flow in the restaurant, allowing the kitchen to better prepare for peak demand. A custom dashboard was also created, enabling staff to track and manage orders, monitor delivery times, and ensure smooth service during busy periods.

‍

Data-Driven Insights for Continuous Improvement

To monitor and improve site performance, we integrated tracking tools such as Google Analytics, Facebook Pixel, and Microsoft Clarity. These tools provide valuable insights into user behavior, helping Idrættens Hus optimize their website for maximum engagement and conversions.

‍

A Visual Redesign Rooted in Sports and Tradition

For Idrættens Hus, it was crucial that their unique personality stood out clearly in the redesign. As part of DIF and the training ground for Denmark's national athletes, Idrættens Hus is far more than a typical hotel. The entire space reflects the spirit of sports, and they take pride in their identity, knowing they don’t need to be a luxurious hotel to offer value.

‍

To capture this, we updated their visual identity by introducing a new font, color palette, and icon set. We also created custom illustrations, each featuring one or more people, always with a connection to sports, to ensure the visuals resonated with their brand’s core identity.